We’re Done With Pause. We’re On NO PAUSE Now.
It’s difficult to do anything as a man in today’s society. You can’t even enjoy a glizzy because of the way it slides in your mouth (pause). Or carry an umbrella because of the way your hand grips a wet pole (ayo!)? That’s why the goal of the NO PAUSE™ Project is to expand the idea of what masculinity could be because every man should have the confidence to enjoy the things they love, big or small, no matter who's watching. So, just do you and say “f*ck ‘em".
Featured in: AD Age 11-top DEI-driven campaigns, ADs Of The World, Campaign US
🏆 3x MUSE Gold, 2x MUSE silver
Launch Video
NO PAUSE™ The Game
While funny, the goal of NO PAUSE™ the game is to have players confront the stigmas and societal pressures all men face - because no matter what type of man you are (hetero or gay, trans or cis), you are!
ECD: Della Matthews
ADs: Jeremiah Adeola & Kendra Malone
CW: Stacey Daye-Edwards
Strategy: Dakari Dunning
Design: Marc Schwarzberg
Production: Zamile Vilakazi
@ 22Squared