Seize The Yay!
Baskin-Robbins has been adding a little happiness to people’s lives one scoop at a time for almost 80 years. Today, when it seems like that happiness is more elusive than ever, Baskin-Robbins is here to give us all a way to celebrate the little things. So, we’ve created organic and paid social to appeal to Gen Z and help them “seize the yay” any day.
Beach Day
Know what’s worse than being late on a trend? Knowing you could’ve been there before it blew up. So, that’s why we’re telling you to get on the Beach Day™️ hype train now. We promise one taste will turn you into an instant stan, and your entire personality will be Beach Day™ Baddie every summer.
Back For The Baddies
Beach Day Social
April Fools
Social
GCD: Rocio Alvarado
Senior AD: Ryan Bailey
Senior CW: Maura Munaf
AD: Kendra Malone & Jeremiah Adeola
CW: Stacey Edwards
@ 22Squared