America’s Team
In 2021, The U.S. Soccer Federation was a first-time presenting partner at the Sports Business Journal Game Changers event – an event recognizes women who have made an impact in sports. As part of the sponsorship, they had an opportunity to share U.S. Soccer's "why". So, we created a video to illustrate this “why”; how America’s Team unites our nation, inspires communities, and changes lives in the pursuit of a better future.
ECDs: Mike Groenwald & Will Benham
AD: Kenzie Storrier
CW: Stacey Edwards
@ Chemistry
Pretty Good Look
The Chattahoochee River National Recreation Area in Georgia was seeing a horrifying trend of young black men drowning while trying to swim to “Diving Rock”, so something had to be done. What they realized was that people would try to swim from one side of the river to the other without a personal floatation device (PFD) and would end up getting taken by the current. We we’re asked to create a campaign that would make wearing a PFD more appealing to help save lives - so we decided to turn them into a fashion statement.
AD: Kenzie Storrier
CW: Stacey Edwards
A Car Shouldn’t Be A Home
Family homelessness is a major issue that largely goes unnoticed. That’s why when Our House came to us to help shed light on the issue with their Wheel4Walls event, we took our cars and turned them to exhibits showcasing what it’s like for families experiencing homelessness then parked them all around the city for everyone to see.
ECD: Tom Wilson
CDs: Adam Millman & Mark Haven
AD: Kenzie Storrier
CW: Stacey Edwards
@ Chemistry
🏆 Awards: 2x ADDY’s Gold, 1x ADDY’s Silver
The Vignette Collection
IHG came to us to help them launch their new collection of hotels, the Vignette Collection, where guests can enjoy unique experiences all while uplifting the community around them. So, we created a brand platform – “Destinations To Remember” – and brand guide to help each hotel convey the romanticism of their distinct experiences and defining moments that luxury travelers seek to enrich their lives.
ECDs: Tom Wilson & Kristie Cannon
AD: Kenzie Storrier
CW: Stacey Edwards
@ Chemistry
So So Trae
When Adidas, Trae Young of the Atlanta Hawks, and Jermaine Dupri of So So Def Records were ready to drop their newest collab sneaker, they knew they had to do the drop at the most iconic sneaker shop in Atlanta, Wish. And when Wish wanted to turn the drop into a party, we stepped up to help out and pay homage to our city and bring back a piece of Atlanta Hip-Hop history, the same way the sneaker would.
ECDs: Mike Groenwald & Will Benham
CW: Stacey Edwards
ADs: Nikki Mendez & Kenzie Storrier
Designer: Jack Lester
@ Chemistry
🏆 Awards: 3x ADDY’s Gold, 2x ADDY’s Silver, 3x ADDY’s Bronze